Until now, live-event search engine SeatGeek has focused on secondary ticketing services: it crawls secondary sites to find tickets available for sports matches, music gigs and other live events. Now the company has moved into primary ticketing through a deal with Ticketfly, which will now be promoted with an ‘Official Box Office’ on SeatGeek’s search results page if it has primary tickets available for an event. The company says this has the immediate effect of making SeatGeek more useful for music fans, since it’s more likely to return positive results for gigs – previously, it was best for sports. The news follows SeatGeek’s recent $1.65m funding round (Bulletin, 30-Aug-12).

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