Savvy digital marketers will already know their way around the Google Trends and Google Insights for Search services – valuable tools for digging into data on what internet users are searching for both generally, and in relation to specific artists. Now Google has combined the two in ‘the new Google Trends’, which it says “includes features from both products and makes it easier and more intuitive to dig into the data”. That includes charts that play nicer with mobile devices, and lots of tools for comparing search results and identifying improvements in your search strategy. One of the example queries given is seeing how searches for the Red Hot Chili Peppers spiked in Europe as they toured this summer, too.

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