Analysts do lots of valuable work stepping back from the hurly-burly of tech and media industries, and making predictions for the future. But sometimes, the results come out a bit… mangled. Witness this marvellous quote from Forrester’s James McQuivey on digital disruption. “Digital disruption isn’t disruption squared. It’s the disruption of disruption itself.” We’re printing it out to stick on the Music Ally office front door. But beneath the disrupto-speak, McQuivey is making a serious point: that companies and individuals who see themselves as great disrupters are just as ripe for turning over by a more-innovative rival.