We’ve been reporting on Jelli since 2009, when it first launched its ‘crowdsourced radio’ service (Bulletin, 18-Jun-09). The idea: traditional radio stations assign blocks of airtime to Jelli, which then gets listeners to vote on what songs should be played, and even collectively pulling tracks off-air mid-play. Three years later, 70 stations in the US are using Jelli’s platform, with around 2m monthly listeners and 60m advertising spots. The new financing follows a $5m round in May 2010, and $2m in late 2009, taking Jelli to $16m so far. The company says it’s planning international expansion with the new funds.

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