Millions of Brits are watching The X Factor on their TVs while tweeting or Facebooking about it on a second screen. Now they could be watching something on that second screen too. That something is called #YAPPFACTOR – yes, its name is a hashtag – and it’s the result of a partnership between Zeebox and ShowCaster. The idea: a separate TV show featuring comedian Jake Yapp giving his “acerbic tongue-in-cheek commentary” on the main X Factor show while it airs, viewed within Zeebox’s second-screen app. #YAPPFACTOR’s first episode will air this Saturday (6 October). We’re as interested in seeing whether Zeebox generates many iTunes Store music sales from its iOS app during the weekly live shows.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…