20th Century Fox’s Rio movie. NASA. Green Day. Finnish firm Rovio‘s Angry Birds game has become a top-tier partner for big brands, but now it’s secured a deal with perhaps the biggest entertainment brand of all: Star Wars. An Angry Birds Star Wars game will launch for iOS and Android on 8 November, accompanied by a range of board games, plush toys and other merchandise. Including costumes for humans. It’s the latest sign of the licensing clout of Rovio’s 1bn-downloads franchise, although it’s not alone. The Guardian explains that brands built through mobile games like Cut the Rope – 250m downloads and 50m monthly active players – have been the talk of this year’s MIPCOM TV industry conference, with broadcasters and big studios flocking.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…