YouTube has announced a change to its video search algorithm, which will prioritise videos that get watched for longer, rather than pure view counts (which can include people watching for a couple of seconds then stopping). “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching,” explains the company in a blog post. “As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time across YouTube.” New analytics enable channel owners to see exactly how their videos are doing by Time Watched too. Talking of channels, online video firm OpenSlate has published an infographic analysing the 1,000 most popular YouTube channels, claiming they generate $23k a month net on average from YouTube ads, and also that a quarter of them are music channels.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…