Here’s a sobering truth for any startups launching new music apps for iOS and Android: on average, only 20% of downloaders of music apps are still using them 90 days later, just 2.4 times a week. These stats come from research by mobile analytics firm Flurry, which has been digging into loyalty and frequency of use for every app category. Music is third from bottom of the company’s chart – by contrast, News apps retain 50% of their audience on average after 90 days, with 5.2 uses a week. That said, these are average figures across an entire category: apps like Pandora, Shazam and Spotify will have much higher loyalty and usage rates – which in turn means that the vast majority of music apps will perform even worse than Flurry’s figures indicate.

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