More details are emerging on the launch strategy for Taylor Swift’s new album ‘Red’. Yesterday we reported on the way it’s missing from streaming services bar WiMP in Scandinavia. But the album is also being held back from some major download stores: namely Google Play and Amazon MP3. Apple’s iTunes has a one-week exclusive on the digital version, which Billboard suggests is an attempt by Big Machine Records to head off the likelihood of deep discounting to the digital album price in its first week. How’s that iTunes exclusive paying off? Well, Billboard also suggests that ‘Red’ sold more than 262k units on iTunes on Monday alone, and that it may be on track to pass 1m first-week sales across digital and physical. Watch the debate reignite soon over whether those strong sales are because of the streaming ban, or despite it.

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