Music videos service Vevo’s global expansion is proceeding apace, with international VP Nic Jones confirming that three more European launches are imminent. “We’re about to launch in France, Spain and Italy,” he told a mobile industry conference yesterday. What about Germany? Therein lies a tale. “The one missing country is Germany. Germany is very, very hard to gain digital rights to be able to build a digital business,” said Jones, according to PaidContent. “They (rightsholders) genuinely believe they are protecting the music industry. They need to embrace the future without being so scared of it.” Jones also confirmed the growing importance of mobile apps for Vevo’s growth, but warned that making money from mobile ads is still a challenge. “The formats aren’t clear yet. The idea from agencies that mobile should be treated separately is a mistake. There is a view that mobile should be sold at a lower CPM.”
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Tools: Kaiber
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