YouTube has a new feature for companies (and artists) with their own channels on the video service: InVideo Programming. The idea: “InVideo Programming allows you to feature a video across your entire video library. In addition to featuring videos, you can also promote your channel branding. If you change your branding in the future, you can replace it with a single update.” So yes, MTV-style logos in the bottom corners of videos, but also the ability to push a brand new video (or, indeed, an old classic) to anyone who finds their way to a YouTube channel. YouTube says it will soon be adding analytics to track how well these promos perform, too.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…