
Earlier this year, location-based personal radio service Wahwah.fm shut its doors, blaming high licensing costs from music rightsholders (Bulletin, 6-Aug-12). At the time, the German startup hinted at plans to relaunch using the API of a streaming service like Spotify to avoid such costs. A different path has presented itself though: Wahwah.fm has been acquired for an undisclosed amount by US personal radio firm Senzari. The focus of the deal appears to be Wahwah.fm’s technology, its broadcasting licences in Germany, and CEO Philipp Eibach, who will now head up a Berlin office for Senzari to work on its mobile apps. “Mobile is where we’re really going to double-down on Senzari as a service,” Senzari COO Demian Bellumio tells TechCrunch. A sensible strategy, given rival Pandora’s rapid growth from apps.