Turntable.fm co-founder Seth Goldstein has officially launched his new DJZ portal, which is aiming to give dance music (or EDM, in US parlance) a Web 2.0 twist. The site blends articles, videos and DJ mixes, as well as profiles for individual DJs and artists, and integration with SoundCloud for the mixes and Spotify for artist profiles. Investors include Kleiner Perkins, Google Ventures, Index Ventures and music manager Troy Carter, with advisers including Vevo boss Rio Caraeff and Warner Bros’ Kevin Kusatsu. “DJZ is above all a media company,” Goldstein tells Billboard. “It’s programming for an audience that doesn’t remember a time before the Web.” There’s also an app, but not an obvious one. It’s called DJZ TxT, which lets users “use emojis to text music and beats to your friends” (emojis being little graphical emoticons). “Every conversation is a new remix… Show your friends some wub-wub-wuuuub”. Indeed.

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