While browsing the US iTunes Store’s homepage yesterday on an unrelated story, we noticed a big banner promo for Kid Rock’s new album ‘Rebel Soul’. We didn’t think much at the time, but then it hit us: isn’t Kid Rock one of the most famous iTunes holdouts? Not anymore. ‘Rebel Soul’ is available to pre-order, although his back catalogue has yet to be added to Apple’s music store. Billboard has some more detail, including a source suggesting Rock could “no longer ignore how much money he was leaving on the table”. It’s certainly a turnaround from his comments four years ago, which provide an eerie parallel to the debate around streaming services now: “iTunes takes the money, the record company takes the money, and they don’t give it to the artists,” said Rock in 2008 (Bulletin, 19-Jun-08), before advising fans to steal his music instead.

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