Aspiro is planning to shake up its WiMP streaming music service this year, according to the company’s latest financial report, which was published this morning. “We previously reported that we are considering focusing on a new business model for our music service in 2012. This will be launched in the fourth quarter, and we will be giving more details on this at a later date,” explains Aspiro’s Gunnar Sellæg in the report, before admitting that the company’s music business is underperforming. “We had an ambitious target for Music in 2012, with expected growth of 80%. Unfortunately, we note that progress in the second half-year is slower than expected, first and foremost because it has taken longer than we planned to sign new partnerships.” Aspiro’s Q3 revenues from music were SEK 50.8m ($7.6m), up 45% year-on-year, as it ended the quarter with 350k paying users across Norway, Sweden, Denmark and Germany. Today, Aspiro also announced it’s launching WiMP in Poland.
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