The xx have been one of the more interesting artists in recent times when it comes to digital marketing – witness the innovative pre-release campaign for their Coexist album, which started by sharing it with a single fan. Now the album has an app for iPhone, iPad and Android. It. Also promised are notifications, news and messages from the band, music videos from the previous album, tour dates, ticket-buying and access to The xx’s online store. It’s a stylish and fitting app from Beggars Group.
Tools: platforms to help you reach new audiences
Tools :: We Are Giant
With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…