Universal Music Group’s global headquarters may be in LA, but the company is casting its eye northwards. “UMG will open an office in Silicon Valley to work more directly with entrepreneurs and tech companies there,” boss Lucian Grainge tells Hits Daily Double, in his first big interview since the company’s EMI deal went through. Grainge adds that the original decision to move the HQ to LA was to be 45 minutes away from the US’ key technology hub: “I just saw as the business was evolving, how important the future of technology and how we sit in and alongside technology, and what that learning process is…” Elsewhere in the interview, Grainge criticises the music industry’s traditional infighting: “I think that the squabbling, the propaganda within the industry against competing interests, is prehistoric. It’s old-fashioned, it’s not helpful…”
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Tools :: We Are Giant
With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…