TechCrunch has weighed in on the ongoing debate around the reach of Facebook Pages, and whether the social network has deliberately hobbled its system to nudge more marketers into paying for increased reach. It disagrees. “What actually happened was that Facebook made it easier to report Pages for being spammy. It also changed how it picks what shows up in the news feed so that Pages that get frequently reported for spam show up less often,” claims writer Josh Constine. “Most Pages weren’t affected by these changes, but spammy Pages got penalized and they’re the ones complaining. The moral of the story is don’t spam your fans, and everything will be fine.” He clarifies that some Pages that aren’t spammy are simply having their posts seen less because their fans have Liked more Pages, thus increasing competition for space in their newsfeeds.

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