The best comments on posts on music artists Facebook Pages (well, anyone’s Facebook Pages) could soon be floating to the top, thanks to a new algorithm being tested by the social network. “We are testing a new format for comments on Page posts,” a spokesperson tells Mashable. “As part of this test, the most engaging comments appear higher up. You will also be able to reply to individual comments as well as the original post.” Comments will be ranked based on Likes, responses and how many people have hidden them. The new reply feature, meanwhile, can also be used by Page admins – meaning that ‘artists’ will be able to reply directly to their most engaged fans on Facebook. Which could mean more Page-hosted Q&As, for example.

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