It’s a tough time to be launching a social music discovery website, with all the big streaming services beefing up their discovery features, Myspace on its way back with a focus on this too, and a host of innovative startups already iterating rapidly. Still, the new players keep coming, with the latest being Whyd. The idea: people search for music from free sources like YouTube, SoundCloud and music blogs, collect it together in one place, and then subscribe to interesting users to keep tabs on buzzy tracks. There’s a neat browser bookmarklet to make adding songs easy as users wander around the web, and playlists can be shared on Facebook and Twitter, or embedded on other sites. It’s the work of a Parisian startup, whose CEO Gilles Poupardin describes it as “a great way to supplement an existing music collection, especially with rare cuts and performances”.

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