This is a busy week when it comes to new tools to help artists analyse their online fanbases – and make money from them. Example one: the launch of an authorised Tumblr analytics service from Partner Union Metrics, which is Tumblr’s first ‘preferred’ analytics provider. After a beta test, its dashboard is now available to help Tumblr blog owners dig into their stats. It’s pricey though: $500 a month for the most basic plan.

Example two: FanBridge has launched a couple of new services based on YouTube. Video Gating helps YouTube uploaders (including artists) ask for an email address before letting ‘fans’ watch their entire video. Meanwhile, Video Answers to Fan Questions is… Well, it’s self-explanatory: a Q&A service that ties into YouTube.

Example three: social music service OurStage has launched a new Pro tier that promises to pay artists for plays of their songs on the site IF the artist pays $2 a month.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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