Nielsen’s report dives into social media usage alone, claiming that the category sucks up 20% of time spent on computers, and 30% of time spent online on mobile phones. It also highlights rocketing use of Pinterest – about to overtake LinkedIn in terms of unique US visitors – and the fact that total minutes spent on social media in the US alone topped 121bn minutes in July 2012, up from 88bn in July 2011. Read more

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