Deezer is ramping up its competition with Spotify and other streaming music services with the launch of an initiative called Deezer for Artists. D4A for short. The company is describing it as “A set of tools to help labels and artists redefine the relationship between music and fans worldwide”, with several ingredients. They include: certified accounts for artists; Deezer Pages that will pull in social networking feeds from individual artists, which their fans can subscribe to within Deezer; Deezer Uploader, which will enable artists to upload their own audio files (“demos, interviews, live concerts…”); and a set of analytics tools for labels and artists to dig out data on who’s listening to their music, and where they are in the world. For more analysis on what Deezer is up to and how rivals are pursuing similar policies, read our blog post.

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