One of the points that came through strongly at our 2013: A Survival Guide event last night (11-12-12) was Universal’s Francis Keeling’s enthusiasm for mobile ad-supported music, although he admitted that these business models are nascent. He later said that as music shifts towards being ad-funded again, it will be more valuable for companies like Google. Good timing, then, for yesterday also saw Fortune publish an interview with Google CEO Larry Page in which he addressed mobile ads. “I think we’re in the early stages of monetization. The fact that a phone has a location is really helpful for monetization,” he said. “I view a whole bunch of things as additive that you can do on mobile that you couldn’t do before. And I think with those things, we’re going to make more money than we do now.” The article doesn’t touch on music, or piracy, though.

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