The US-based Pew Research Center has been canvassing people around the world about their social networking and mobile habits for a new report. The study finds that in the UK, US, Russia, Czech Republic and Spain around half of all adults now say they use social networking services, although this falls to 6% and 3% in India and Pakistan respectively – indicating huge potential for the right social service in those countries. Across 20 countries surveyed, Pew also finds that 67% of social networking users share their views about music and movies on those services, compared to 46% who talk about community issues, 43% about sport, 34% about politics and 14% about religion. There’s also some good data breaking the social networking use down by age – 94% of 18-29 year-olds in the UK use social networks, versus 22% of 50+ year-olds.
Pew research shows social networking popularity worldwide
