There has been a cautious welcome of plans by the UK government to launch an educational campaign around copyright and piracy. Business secretary Vince Cable announced it yesterday: “Action to help consumers and young people understand the importance of respect for IP and the harm counterfeiting or illegal downloading can do,” backed up by more work with partners like the City of London Police to “tackle IP crime such as counterfeiting and online piracy”. The educational campaign will launch in the Spring of 2013 with an emphasis on reaching young people through “schools, theme parks and on the web”. Why a cautious welcome? It’s unclear how much money is being set aside for the initiative. “We are very pleased to hear Government’s announcement today of a new campaign. We hope that it will be supported by significant funding, so that it can make a real difference in boosting the use of legal music services online,” said BPI boss Geoff Taylor in his response.

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