Two different Google services were criticised over Christmas, although the stories turned out to be more damp and squibby than initially expected. Story one: Universal Music and Sony Music losing 2bn views from their official YouTube channels. Not proof they’d been naughtily pumping up their stats with fake views, as was suggested – instead, more a case of YouTube changing play-counts to account for ‘dead’ videos that had migrated to Vevo. Story two: Google Music’s scan-and-match service having some teething problems matching clean or explicit versions of tracks: some people saw their radio-edits swapped for sweary versions, and others vice versa. It was true, but easily remedied with a right-click ‘Fix Incorrect Match’ option to override the initial match.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…