Facebook‘s manager of strategic partnerships Ime Archibong has been talking about the social network’s music ambitions for 2013. “We’ll dive in and try to solve the issue of discovery,” he tells Billboard. “We’re now leaning into the idea that we can be a destination for social music activity and discovery. In the past, Facebook.com/music was just an aggregated view of what friends were listening to. In the last couple of months, we added status messages from artists that they liked, as well as conversations from friends around music. That destination, along with the News Feed, is what we’ll think more about in 2013.” Although note, this is very much also what Facebook partners like Spotify and Deezer are also thinking about more in 2013, with that discovery happening within their own applications and sites.

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