Led Zeppelin are one of the more high-profile streaming holdouts, but the band are seemingly set to end their absence from on-demand services – possibly on an exclusive basis. “We’re excited about the opportunity to collaborate with Led Zeppelin to activate streaming rights for their catalogue,” a Warner Music Group spokesperson tells the New York Times. “We’re supportive of the band’s discussions with WMG’s streaming service partners to create a window of exclusivity to maximise the impact of this launch.” Spotify, Rhapsody, Rdio and Deezer are mentioned as candidates in the article – admittedly this may just be a trawl of the most obvious streaming services known to the journalist – although we’d be tempted to throw Microsoft’s Xbox Music in as a candidate with the muscle to pay whatever advances Led Zeppelin could command for such an exclusive. Spotify has shown an appetite for exclusives with its Red Hot Chili Peppers and Metallica deals, though: if ever there was a time for big bands to spark bidding wars between streaming services, it’s 2013.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…