eMusic has revealed its latest plans to expand its business beyond its traditional base of subscribers. The company’s music downloads store is opening up to anyone, rather than just being restricted to its members. “While our focus and core audience remains the same, our new business model now opens eMusic up for everyone to enjoy what we bring to the table: insightful editorial that we curate independently from our sales division, and personalised discovery technology that draws upon the diverse tastes of our unique eMusic community,” CEO Adam Klein tells Billboard. Cynics may wonder how big an opportunity there is for another music downloads store in 2013, but eMusic’s emphasis on editorial – and stats showing that 82% of its members’ music downloads are albums rather than single tracks – makes it at least an interesting addition to the market. The news was announced at CES alongside new recommendation features on eMusic, with more “game-changing and potentially industry-shifting” announcements to come, as Klein hopes eMusic can double its revenues.

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