One of the best things about covering the Facebook-connected applications space is the ability to get accurate, daily figures on active users of those apps from Facebook itself – or more commonly from third-party services like AppData. It’s how you can tell that, for example, Spotify currently has 24.4m monthly active Facebook-connected users, compared to Pandora’s 8.2m or Deezer’s 3.3m. Alas, these happy days are ending: Facebook is changing the way it reports public app metrics “to provide a more consistent view of the ecosystem and highlight successful apps earlier in their lifecycle” – but co-incidentally spoiling journalists’ fun shortly after reports of Instagram’s falling users sparked a drop in Facebook’s share price. From now on, Facebook-connected applications will have their overall rank reported, as well as Google Play-style ‘thresholds’ – “For example, an app with 1,100,000 monthly active users (MAU) will now be shown as the #300 largest app by MAU and as having more than 1,000,000 MAU”. The apps and services will still get accurate figures privately.

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