Shipments of PCs fell 4.9% year-on-year to 90.3m units in the final quarter of 2012, according to new research from technology industry analyst Gartner. Why should you care? Because Gartner also has some interesting things to say about what this fall shows about a “structural shift” in the wider computing market, as people “shift consumption to tablets rather than replacing older PCs”. As analyst Mikako Kitagawa puts it: “Whereas as once we imagined a world in which individual users would have both a PC and a tablet as personal devices, we increasingly suspect that most individuals will shift consumption activity to a personal tablet, and perform creative and administrative tasks on a shared PC.” Something to chew on for digital music services.

EarPods and phone

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