Exciting times for digital music in Poland, with both Spotify and Aspiro’s WiMP training their sights on the country. The latter has launched commercially there today, following a beta test that kicked off last November. People can try its free “limited test” version on desktop, or pay for unlimited desktop or desktop+mobile access. As elsewhere, WiMP is being offered in partnership with telco companies: pay-TV firm n and mobile operator Play in this case. Aspiro says that a survey of its beta users showed 97% saying they were satisfied with the service, with 95% saying they’ll keep using it. “We are very pleased with the consumer survey’s results of WiMP’s beta phase, which were one of the highest in Europe,” says general manager Adrian Ciepichal.
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Tools: Kaiber
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