Gartner reckons mobile ad revenues will rise from $9.6bn in 2012 to $11.4bn in 2013, and on to $24.5bn by 2016. The company sees China and India as increasingly important for mobile advertising growth, with Russia, Brazil and Mexico also cited as having considerable potential. While mobile search ads are currently accounting for the bulk of mobile advertising spend, Gartner also thinks that display ads will overhaul them in the next few years, split between in-app and mobile web ads. And if you want more data on smartphones in emerging markets, check Nielsen’s claim that Russia, India and Brazil are ripe for smartphone growth in the coming years.

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