Several members of Universal Music UK’s digital team have been brainstorming their expectations for 2013, laying out some of their ideas in a blog post. Mobile looms large, unsurprisingly. “With the PC and laptop being sidelined and overtaken by tablets and smart phones, we are focusing a lot of our attention on m-commerce, the mobile wallet and mobile optimised stores,” writes Island director of digital Glenn Cooper, with Universal digital strategy manager Julia Hawkins hoping for more mobile-first competitors for Spotify. “There will be new entrants that will appeal to different consumer types. I hope in streaming it won’t be a one player market as we have seen in the download sector with iTunes.” Also tipped for success in 2013: New Myspace (the blog post is notably bullish about its prospects); original online video programming; and “ultimate recommendation platforms”.
The near-future is mobile for Universal Music UK
