Deezer’s global expansion continues apace, with the streaming service setting up shop in Brazil this week. The company is charging 8.90 Brazilian Real a month (around $4.36) for web-only access and 14.90 a month ($7.30) for web+mobile, with generous free trials aiming to get people hooked on the service. “Globally, streaming revenues grew almost five times more than download revenues in 2012 – we’re positive we’ll see this success replicated in Brazil,” says CEO Axel Dauchez in a statement. Deezer has translated its service into Portugese for the launch, and added the catalogues of numerous Brazilian artists to the service to ensure it’s fully localised. Deezer’s Latin American HQ will now be based in Sao Paulo in Brazil as it eyes growth in the region. It’s taken longer than expected – in December 2011, Deezer was aiming to be live across Latin America by January 2012 (Bulletin, 8-Dec-11), but the company will be hoping it can now capitalise on growing interest in streaming (and smartphone ownership) in the continent.
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