
British broadcaster the BBC has bagged the rights to televise the Glastonbury Festival for four more years, with plans to take its coverage across multiple devices. “We think that 50% of the audience to Glastonbury will be watching on a tablet or mobile, not just on the telly now, and the BBC will shape its output in that way,” said acting director general Tim Davie at a launch event in London yesterday. “We want to build on the success of our digital innovation at the Olympics and Hackney Weekend. We know the public is demanding totally different levels of coverage of events now.” Competition is hotting up for festival coverage: witness YouTube’s work livestreaming festivals like Bonnaroo in the US for an example of how online video firms are reaching into territory traditionally occupied by broadcasters.