British body RAJAR has published its latest quarterly figures for radio listening in the UK, including some good data on the growth of digital listening. On average, 47m people – 90% of the UK adult population – tuned in to radio each week in Q4 2012, with 25.2m people listening using a digital receiver: DAB, digital TV or online. In fact, in the UK, 33% of all radio listening is now digital, up from 29.1% this time last year. There’s a deeper dive into mobile-phone radio listening too: 19% of adults said they’d ever listened to radio via a mobile phone, up from 15% a year ago. But for 15-24 year-olds specifically, 38% of people have tuned in from their mobiles, with 20% saying they do so at least once a week, and 3% every day. Some stations are doing really well in digital though: Absolute Radio’s RAJAR figures reveal that 75.9% of its listening is digital, versus that 33% industry average.
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