US firm CrowdTwist is aiming to help brands connect the dots between fans’ different social media profiles, with clients already including X Factor (US) and the Miami Dolphins. The idea: loyalty programmes for websites where fans are encouraged to log in and connect their various accounts, with the promise of redeemable points and other rewards if they do. “There are new channels popping up every week, and consumers are spending time with brands in new places,” CEO Irving Fain tells VentureBeat. “Engaging with brands like the Miami Dolphins across eight to 10 channels, which makes them look like eight to 10 people.” CrowdTwist promises clients they’ll be able to dig deep into the data to figure out which fans are spending the most money and/or influencing the most other fans. It could be interesting for larger music artists.

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