NPD Group has done some research to, claiming that “37% of consumers who used to access content on their PCs switched to their tablets and smartphones”. The top two uses that are switching in this way are internet browsing and Facebook. 27% of tablet owners say they use their PC less to access the internet, while 20% say they use Facebook less from their PC. Meanwhile, 27% of smartphone owners use the internet AND Facebook less from their PC now.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…