We’ve written before about the trend for media and entertainment companies to launch their own startup ‘incubator’ programmes – and the potential for music labels to follow suit. BBC Worldwide, the New York Times and Turner Broadcasting have all done it, but now educational publisher Pearson is joining them. The publisher has announced  today, a startup incubator initiative that will mentor up to 10 startups for three months from mid-April this year, with a specific focus on matching them to individual Pearson brands to come up with innovative ideas. Pearson will provide up to $10k in travel and related costs to participating startups, who must have been running for less than three years, but have “viable products” ready to launch. A template for labels to follow, perhaps.

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