It’s hard to tell whether newly-released iOS app The Harlem Shake really is “official” as it claims, but it’s certainly quick work from developer Hitcents – the agency behind the recent One Direction Scrapbook iPad app.
Its Harlem Shake app isn’t for watching videos in the still-popular meme: it’s for making them.
“Film videos in two takes with an automatic countdown timer and instant music overlay that’s immediately synced for you,” explains its App Store listing. “Export to your photo album or share with all your friends that just have to see you ‘get your shake on’.”
Official or not, if these videos are uploaded to YouTube, label Mad Decent and artist Baauer will be getting paid thanks to their ContentID-claiming strategy. And as of this week, streams of Harlem Shake vids on YouTube will count towards the US Hot 100 singles chart.