Senzari is one of a clutch of companies looking to take Pandora-style personal radio global, picking up the assets of defunct social-radio app Wahwah last year (Bulletin, 31-Oct-12) to bolster its mobile capabilities. Now Senzari is adopting the Wahwah brand for its main service. “After extensive research and development, we are rolling out a new, more contextual version of our music service – and we’re calling it Wahwah,” explains Senzari in an email to users. “You may already be familiar with the award-winning Wahwah social music app, but we’re combining its co-listening functionality with our Senzari intelligent radio for truly powerful social music experience. Now, you can listen to music together with your friends while you share your favorite activities.” The new app will launch first for iPhone, with web and other mobile versions to follow. The idea appears to be take Songza’s contextual-playlists idea (music for jogging etc) and inject the “co-listening” aspect. The existing Senzari service will shut down by 8 March, but users’ stations, friends, history and settings will be ported to Wahwah.

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