A year ago, Shazam described itself in press releases as “the world’s leading mobile discovery company”. Now its burgeoning TV business makes it “the world’s leading media engagement company” – a small but significant change.
It’s also a media engagement company with 300m users – or at least with 300m people who have used it since it launched in 2002. The milestone was announced today at Mobile World Congress, where Shazam also unveiled its redesigned app for iPad and Android tablets.
The latter is focused on how people are using Shazam in the living room, revolving around streams of info on what songs and TV shows – the latter in the US only for now – other people are tagging.
The tablet apps are also getting faster tagging capabilities to match their smartphone equivalents, and full-screen lyrics displayed for certain songs. But TV and second-screen is at the heart of the bigger-screened Shazam experience now, clearly.
“We now have over 300 million Shazamers globally with an increasing proportion of whom use our app on their iPad or Android tablet devices to interact with television,” said CEO Andrew Fisher in a statement.
Shazam says that recent months have seen “triple-digit growth” in the number of downloads of the iPad version in particular.
“This new version of Shazam optimizes discovery, engagement, transactions and exploration in a tablet environment,” says Fisher. “It’s the most efficient way to experience more of the media around you whether you are in your home or in any other environment throughout the world.”
The new design and features will launch in the coming weeks.