With 1m of US mobile operator Cricket Communications’ customers now having Muve Music bundled into their smartphone tariffs, the company is looking for expansion elsewhere. The company says it’s spinning Muve Music off as a managed service for other mobile operators around the world to use – with one international licensing deal already in place according to GigaOm. The company hasn’t said who that partner is. EVP of strategy Bill Ingram said that licensees will be able to rebrand Muve Music to whatever they like, and vary the business model – some may bundle it into tariffs as Cricket has, while others might sell daily or monthly subscriptions as standalone packages. Judging the success of Muve Music is tricky – it’s now bundled into all Cricket’s Android smartphone tariffs, so it’s hard to say how many of the last 500k ‘subscribers’ are actively using it. Even so, labels like the service, so will be pleased to see it deployed elsewhere in the world.
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