Kobalt Label Services is trumpeting the success of Nick Cave & The Bad Seeds’ new album ‘Push The Sky Away’, which has topped the charts in six countries and gone top three in others including the UK. It was KLS’ first international release, and Cave’s first on his own Bad Seed Ltd, so an important proving point for both. The campaign that KLS ran for the album included marketing on iTunes, YouTube, Spotify and Amazon, as well as a deluxe CD version and a special vinyl edition for independent music stores. KLS’ in-house digital distribution platform AWAL handled the digital release in more than 30 countries. It shouldn’t be forgotten that the album itself is good – reviews have been very positive, fuelling the buzz around it – but its success is also a feather in the cap for the alternative distribution strategy epitomised by KLS (although it’s by no means the only company offering such a service to artists looking to go it alone).
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In the year or so since its launch, AI startup Kaiber has been making waves,…