There was plenty of celebrating earlier this week when NPD Group announced that P2P piracy was falling in the US, just after the IFPI released figures showing music sales rising slightly in 2012. Not so fast, reckons British analytics startup Musicmetric. It’s keen to remind the industry that NPD’s figures only cover the US, and that filesharing is by no means in decline everywhere in the world. In fact, the company says its data shows filesharing increasing globally, even if it’s down in the US. “While our data does show a decrease in BitTorrent downloads in the US, it also shows that it is increasing significantly in emerging markets such as Brazil and India and is on track to pass the US in the near future,” says CEO Gregory Mead, although he strikes an optimistic tone. “The findings show those emerging markets with growing music piracy issues are ripe for a legal alternative, and represent very exciting opportunities for the global music industry.”
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