Making waves online this weekend: a video of musician Amanda Palmer’s talk at the TED conference last week, titled ‘The Art of Asking’. In it, she directly addressed questions about how she managed to make fans pay $1.2m for music through her Kickstarter campaign last year. “The real answer is I didn’t make them. I asked them. And through the very act of asking people, it connected with them. And when you connect with them, people want to help you,” explained Palmer, who admitted that this can be “counter-intuitive” for many artists, as can be the trust in fans required. “For most of human history, musicians, artists, they’ve been part of the community. Connectors and openers, not untouchable stars,” she said. “Celebrity is about a lot of people loving you from a distance, but the internet and content that we’re able to freely share on it are taking this back. It’s about a few people loving you up close, and about those people being enough.”
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…