Songkick Detour

We’ve written about live-music startup Songkick’s Detour project in the past: it gets fans to lobby for specific artists to play gigs in their hometown, signing up an online crowd to pre-order tickets and make the concert worth the band’s while. Now Songkick has a prominent London venue on board: the Underworld in Camden. It has signed up as a promoter partner. “The booking team at The Underworld are going to use Detour to try and bring even more great underground music to London,” explains Songkick’s Ian Hogarth in a blog post. The Underworld’s team has even nominated some artists they want to crowdfund gigs by: American Nightmare, Nails, The Dead Famous, Lacrimas Profundere, The Menzingers, P.O.D., Save Ferris, Brokencyde, Jorn, Emilie Autumn and Beast. “But they’re also keen to hear who you want to see, and will be watching the Detour leaderboard and booking bands that get a lot of pledges,” explains Hogarth. With this and promoter ATP also on board, Detour is gathering momentum in the UK, while elsewhere in the world – EventTilt and Queremos for example – others are working on similar ideas.

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