Music videos service Vevo has often been compared to MTV back in the days when the latter still screened music videos. Now the comparison makes even more sense with the launch of Vevo TV, which Vevo is describing as an “always-on broadcast-style music and video channel… something you can easily tune in to 24/7, day or night, and watch whatever is on, at the same time as anyone else”. The human-curated Vevo TV will be available on Vevo’s website, as well as within its iOS, Android and Windows Phone mobile apps, and its Xbox 360 and Roku apps. It launched yesterday in the US and Canada, with additional countries to follow. Brands are a big part of the launch too, with Adidas, McDonald’s, Red Bull and State Farm already on board with advertising and sponsorship. What about traditional TV distribution? CEO Rio Caraeff tells Fast Company this is coming “a little bit further down the road” as Vevo looks to bundle its on-demand service as well as Vevo TV into traditional cable and satellite TV services. “It will help differentiate us from YouTube, create more engagement with our users and help us expand over the top,” Caraeff said at Vevo’s launch event.

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